Jason Steffens will explore the elements of setting up an effective on-premise sales process which includes how to cold call new restaurants and bars, how to pitch distributors that work with on-premise as the main focus, how to get the sales team to close better and more.

Jason Steffens is a Training Manager for Deutsch Family Wine and Spirits who works with state and regional leadership and their distributors across the eastern United States, embedding core sales and management capabilities needed to excel within their roles.  

After spending 10 years owning restaurants in central Illinois and 18 years holding key sales and management positions on the distributor and supplier sides of the Alcoholic Beverage Industry, Jason knows how to build successful sales teams through effective onboarding, capability enhancement, and performance development.

Jason has trained successful beverage sales teams across 22 states and multiple provinces of Canada for organizations such as Breakthru Beverage Group, Wirtz Beverage Group, Johnson Brothers, Union Beverage, Glazers, Major Brands, and Missouri Beverage.  In addition, Jason has developed a custom suite of dynamic training modules that quickly equip new sales teams and their respective management with crucial skill sets to enhance performance and drive ongoing development. He holds several industry certifications such as the Wine & Spirits Education Trust Level III, Society of Wine Educators Certified Specialist of Wine, Certified Specialist of Spirits, Certified Specialist of Beer, and is a Certified DDI Trainer.

If you are looking to grow your wine brand in the on-premise channels of the USA, we encourage you to enter your wines before the early bird deadline of January 31, 2024, and get in front of top sommeliers in America.