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Why Enter

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If you are looking to sell more of your wines to the on-premise establishments such as restaurants, hotels, pubs, and bars, then you need to enter the Sommeliers Choice Awards. Here are just few of the reasons to enter your wines in SCA.

1. Raise the profile of your wines

Winning a Sommeliers Choice Award is a mark of excellence that is recognized across the wine industry. Especially if you are a wine producer or merchant from a non-U.S. wine destination, this is the perfect chance to win recognition for your wines within the U.S. marketplace.

2. Get in front of a hard-to-reach audience

The judging panel of the Sommeliers Choice Awards will consist entirely of top sommeliers, on-premise wine buyers, and wine directors at U.S. restaurants, bars, pubs, and clubs. The Sommeliers Choice Awards provide an opportunity to reach a large group of these influential trade professionals.

3. Get Scores Feedback

Get to know how you did in Quality, Value and Package via score breakdown.

4. Relevant Judging Criteria For On-Premise Sector.

5. Winners To Get Unparalleled global reach via the BTN network. See Winning Impact For Further Details.

6. Give The Consumer A Sense and Stamp Of Approval.

7. Promote your award-winning wines 

All winners at the Sommeliers Choice Awards are fully supported by Beverage Trade Network in promoting their new medals or awards. Examples of promotional support include:

  • Prominent listing on the Sommeliers Choice Awards website
  • Press release mention of all winners at the conclusion of the event
  • Social media marketing support
  • Medal stickers for bottles
  • Award logos and other promotional materials (available for download)
  • Special features on all Gold Medal winners
  • Entry into Top 100 Wines list For On-Premise market.

8. Benefits for medal winners

Being entered into the Sommeliers Choice Awards is an easy, affordable and effective way to get your wines tasted by an all-star judging panel of top sommeliers, many of whom are also wine industry consultants and wine buyers. Medal winners receive additional benefits – such as special promotional logos and stickers that they can add to wine bottles, social media marketing support, and regular mention in both press releases and on the Sommeliers Choice Awards website.

As a result of winning a medal at the Sommeliers Choice Awards, you will be able to:

  • Increase your sales within the very important U.S. wine market
  • Reach a new audience of on-premise buyers, consultants and sommeliers
  • Promote your awards in key international markets
  • Attract additional PR and media attention for award-winning wines
  • Increase the reach and recognition of other wines in your wine portfolio

In some cases, a single Medal or Award will continue to benefit your wine sales for years to come.


There is no better way to reach sommeliers at top U.S. hotels, restaurants, bars and pubs than to win an award that is by and for other sommeliers. All judging is by leading sommeliers and on-premise wine buyers, ensuring that all awards and scores earned within the competition are backed by a guarantee of quality. When wine buyers are looking for wines to add to a wine list, the first place they look is the Sommeliers Choice Awards. Names of award winners will be distributed nationwide to trade buyers within the United States.